About us

For dogs who are family

Fancy Fur Friends didn’t start with the idea of simply opening a dog webshop.

It started with Bo.

Bo had food allergies, which taught us early on to look much more carefully at what we gave him. Ingredients, quality and what truly suited him suddenly became more important than a pretty label or a well-known brand.

Later, Bo developed heart problems. From that moment on, our perspective changed again. It wasn’t just about nutrition anymore, but also about comfort and quality of life. A cosy place to sleep, products that made everyday life a little easier, and anything that could help him feel as comfortable as possible.

We became more selective in what we chose. Not because a dog needs everything, but because the right things can truly make a difference.

From Bo to Fancy Fur Friends

That journey eventually became the inspiration behind Fancy Fur Friends.

We wanted to create a place filled with products we would confidently choose for our own dogs. Not an endless assortment, but a carefully curated collection with attention to comfort, quality, ease of use and style.

Products for home, for everyday walks and for the moments when you head out into the world together.

Because when your dog is part of the family, you simply look at what you buy for them differently.

And then came Mila

Today Mila is the face of Fancy Fur Friends and regularly puts products to the test for us.

Mila puts it to the test

Mila loves being close to us and would happily come along everywhere. From everyday walks to weekends away and travelling together.

Since she was diagnosed with lymphoma, those moments have only become more meaningful to us. We don’t want her world to become smaller. We want her to enjoy as much as possible of what makes her happy: being together, getting out and about, and discovering new adventures.

That also means we look at travel and walking products in a very practical way: is it comfortable, does it really work, does it make life on the go easier, and would we choose to take it with us again?

Mila puts it to the test. We select with care.